10 unanswered questions
- How will the consumer relationship with brands be changed by AI and automation?
- Will business trends (eg, the sharing economy) change perceptions of brands?
- Will the increase in administrative procedures available in Europe reduce litigation in court?
- How far will IP offices automate the prosecution process?
- Which routine services will most easily be automated with AI tools?
- Who will invest in AI – in-house departments, law firms, others or combinations thereof?
- How will the overcrowding of certain classes be dealt with?
- Will efforts taken by internet service providers to tackle counterfeiting prove sincere and bear fruit?
- How will counterfeiters fight back, taking advantage of GDPR and similar data protection laws?
- As new markets emerge, will IP offices and courts be able to meet demand?
