Organisation: AB InBev

Communication, CSR and canny digital presence help Corona retain title of ‘most valuable beer brand’

The newly published Brand Finance Alcoholic Drinks 2021 report reveals that the total value of the world’s top 50 most valuable beer brands has declined by 16%, from $94.9 billion to $80.2 billion, over the past year.

09 June 2021

iaidō launch adds new player to the IP legal services provider market

Matching business intelligence with a case management system infrastructure, the dual launch aims to provide innovation that the service provider landscape is currently lacking.

22 January 2021

Developing new tech solutions to fix vulnerabilities: exclusive interview with AB InBev’s Pieter van den Bulck

WTR hears how Anheuser-Busch InBev stays ahead of the curve for global protection and the innovative technology it has developed.

15 June 2020

Bud Light’s win on “corn syrup” ad offers valuable lessons on false advertisement claims

How Bud Light’s Super Bowl half-time show advert brought litigation from Molson Coors. But was it worth it for the offended brand?

07 May 2020

Microsoft tops intangible value list; companies warned to prepare for economic turbulence

Microsoft takes top position on the list of companies boasting the highest level of intangible value. However, at a global level, the picture looks gloomy, with the first fall in undisclosed intangible asset value since 2011.

14 November 2019

“Governments should regulate, not obliterate, brands” – plain packaging could cause $430 billion loss for beverage industry

Research estimates that the extension of plain packaging to alcohol and sugary drinks would result in a massive loss for the global beverage industry.

01 October 2019

Asahi’s acquisition of Fuller’s shows value of brands in overseas expansion

This Japanese company's purchase is only one of a number of deals in the industry, with key players bolstering their premium beer portfolios.

01 February 2019

Massive British American Tobacco deal sets new record and demonstrates the potent power of brands

British American Tobacco's acquisition of Reynolds American is the highest ever recorded brand acquisition, and highlights the critical commercial importance of the work undertaken by trademark practitioners.

04 April 2018

Inside track: Anheuser-Busch InBev

Following Anheuser-Busch InBev’s 2016 takeover of its nearest rival, <em class="Alright-italic">World Trademark Review</em> spoke to the revamped IP team about the changes that they have witnessed and the challenges of managing trademarks for the world’s biggest brewer

01 January 2018

AB InBev acquires Czech brewery, but loses Portuguese legal battle over Budweiser brand

The Lisbon Appeals Court has upheld an earlier ruling preventing US brewery AB InBev from selling its beer in Portugal under the Budweiser name, finding that AB InBev’s BUDWEISER trademarks could be mistaken for those of Czech state-owned brewery Budejovicky Budvar. On a similar note, AB InBev has acquired Czech brewery Pivovar Samson, which is based in the same Czech town as Budejovicky Budvar.

17 September 2014