Organisation: Accenture

Google and YouTube uphold media standing as world’s strongest brands

Google and YouTube have been named the world’s strongest brands, proving the power that media titles have in the eyes of consumers at a time of global brand crisis.

19 January 2023

UPS law firm diversity scheme winners revealed as corporate DEI programmes push on despite challenges

Despite some bumps in the road, the momentum behind corporate schemes to drive DEI in the law firm sector are clearly gathering momentum.

08 October 2022

Trussardi’s optimistic approach to tightening budgets and “the counterfeiting paradox”

Trussardi general counsel Sara Citterio takes a refreshingly optimistic view of the challenges that her small department faces in the evolving fashion industry.

01 September 2021

How to drive purpose and profit through strategic brand licensing – exclusive best practice insights

Ciarán Coyle of New York brand extension agency LMCA explores the trends and structures driving best practice in a contemporary brand licensing programme – as well as the demands made on brands by today’s consumers and why authenticity is key.

24 June 2021

The impact of covid-19 on intellectual property and the digital landscape

With online shopping and communication booming, the role of e-commerce companies is coming under greater scrutiny. The global pandemic could provide an opportunity to transform the ways in which they are regulated.

14 September 2020

Developing a ‘.brand’ strategy: practical lessons from round one

The strategies used so far by owners of ‘.brand’ top-level domains in the first round - from full migrations to microsites - demonstrate just how widely it can be used.

29 March 2018

America first... for now: how Chinese and European brands are closing the gap

Exclusive analysis reveals why major US brands are feeling the pressure of increased competition in the global marketplace – and how they can fight back.

13 February 2018

Brand valuation face-off – debating the merits of ranking tables

A passionate debate has erupted over the publication of brand valuation ranking tables. We brought two of the most high-profile parties together to state their cases and gave each an opportunity to respond. The result is thought provoking and, unsurprisingly, heated

01 November 2017

Familiarity equals value: study suggests overwhelming majority of consumers dislike brand name changes

New research from marketplace platform Onbuy.com has revealed that a high proportion of consumers think negatively about rebrands that involve a name change.

03 October 2017

Boots becomes latest company to terminate new gTLD but other ‘.brands’ go full steam ahead

Pharmacy chain Boots has become the latest company to signal an intention to terminate a registry agreement, this time for the ‘.boots’ top-level domain (TLD). While a negative development for the new generic TLD programme, it should not be viewed as an indicator that ‘.brands’ are losing their lustre – on the contrary, the rollout of branded spaces shows no sign of slowing.

23 June 2017