Organisation: Activision Blizzard

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The WTR Brand Elite rose three points through March, although stock markets returned mixed results. 

01 May 2023

WTR chats with Joyce Liou, co-chair of Morrison Foerster's trademark group, and Durie Tangri co-founder Joseph Gratz, to discuss the recent merger of the two firms. 

15 February 2023

Shifting consumer attitudes are reshaping the sports sponsorship model, according to a new report by Nielsen.

06 April 2022

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

16 January 2022

In this guest piece, Christine Morgan and DJ Cespedes expand on some of the brand and trademark implications in the metaverse, which sees the convergence of physical and virtual reality.

02 August 2021

The industry is still in its early days, but it is growing by leaps and bounds. Brands such as Coca-Cola and Champion have already jumped into the ring to capitalise on this marketing opportunity, but teams need help getting their portfolios up to scratch to better grow their businesses.

08 June 2019

The treatment of the borrowing of real-world elements in video games depends on the nature of the underlying rights – creating a complicated environment for rights holders to navigate.

04 June 2018

While trademark applications at the US Patent and Trademark Office continue to rise, a new administration and the unexpected resignation of Director Michelle Lee have raised questions as to how its future looks

01 July 2017

In <I>Mil-Spec Monkey Inc v Activision Blizzard Inc</I>, a California district court has confirmed that video games, including customisable multi-player games, qualify as expressive works entitled to First Amendment protection. The court granted summary judgment in favour of a video game publisher on trademark infringement claims brought by the owner of a trademarked military patch design.

23 January 2015

In <i>Novalogic Inc v Activision Blizzard</i>, a California federal court has held that Novalogic’s attempt to enjoin Activision from using the phrase 'Delta Force' and a 'Delta Force' logo in “Call of Duty: Modern Warfare 3” is barred by the First Amendment. The decision builds on a line of cases that provide video game companies wide latitude under the First Amendment to use terms which, in other commercial contexts, would rise to the level of infringement under federal law.

11 July 2013