Organisation: Adidas

The World Customs Organisation’s second Illicit Trade Report reveals the most counterfeited brands by number of customs cases in 2013. While Nike took the unenviable top spot, with Apple some way behind in second place, the statistics only paint part of the picture. For brand owners, though, there are some useful insights.

30 June 2014

The 2014 World Cup kicks off in Brazil a week today. While teams from across the world prepare to square up on the pitch, the battle for brand supremacy is already underway – with Nike taking an early lead in its social video match-up with adidas.

05 June 2014

Experts highlighted opportunities and trends in brand licensing in the fashion industry during a session at this week’s Brand Licensing Europe convention in London. The insights shared during the session provide some helpful brand strategy pointers for trademark counsel.

17 October 2013

Coca-Cola is not the first brand to face significant negative publicity in Vietnam, but recent anti-consumer campaigns directed at the fizzy-drink manufacturer have been more vehement than others. In response to such incidents, trademark counsel propose community service outreach and close relationships with the mass media, and stress that the importance of social media should not be underestimated.

24 May 2013

adidas has won an important trademark victory concerning its well-known three-stripe mark; it was awarded an injunction and damages, as well as the court fee, against defendant Zul Achyar Bustaman for infringement of its three-stripe mark. Civil infringement trials are rare in Indonesia, and cases involving trademarks other than straight word marks are even less common.

05 July 2012