Organisation: Adidas

Defendant’s argument of “affection” and “devotion” for his sister for adoption of ADIDAS leaves Indian IP world in splits

This case will arguably be remembered for its “hilarious” justification for the adoption of the ADIDAS mark.

29 August 2024

Guardians of the stripes: how adidas protects its brand in Latin America

WTR speaks with Roxana Segura from adidas in Chile about what makes the team so effective in its brand protection and enforcement efforts.

29 August 2024

adidas wins $1,200 in exemplary costs in trademark infringement case

The Delhi Commercial Court has awarded adidas AG a permanent injunction and exemplary damages of $1,200 against a local trademark infringer.

16 August 2024

2024 WTR Industry Awards winners revealed

Among those honoured at this year's WTR Industry Awards were the trademark teams from adidas, Fanatics, Harley-Davidson, Jack Daniel’s and Yum! Brands.

22 May 2024

Crisis management on social media

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

adidas suffers temporary injunction; Nigeria counterfeit success; brand-friendly metaverse to launch – news digest

In our latest round-up, we look at concern over fraudulent ads on X, a Manchester restaurant rebranding for the second time following trademark spat, and much more.

05 January 2024

Why 3D printing design platforms like Thingiverse and Printables should be on policing radars

Despite 3D printing not yet becoming the mainstream consumer product that many predicted, a WTR investigation reveals that brand use by third parties on 3D design platforms is rife.

04 October 2023

Major crackdown on informal vendors of adidas football jerseys

The authorities have recently carried out several actions against street vendors of fake adidas jerseys, with one taking place outside the National Stadium only a few hours before the beginning of a FIFA World Cup qualifier match.

28 September 2023

Fast-fashion houses suffer decline in brand value, while luxury and sporting brands see growth

Brand Finance’s latest report provides some insight into how big-name apparel brands are faring in the face of global inflation, economic uncertainty and environmentally conscious consumers.

21 September 2023

Why ASICS is looking beyond trademarks

ASICS IP lead Koji Shimomura reveals why a more holistic IP strategy is key to remaining competitive and combatting counterfeits in the sports industry.

04 September 2023