Organisation: Adidas

Brands can’t ignore NFTs, but must tread carefully

The temptation may be to regard NFTs as a passing fad, but the reality is that many brands are already dipping their toes into the market – as are infringers. As such, trademark professionals have to be monitoring the space.

05 February 2022

Online marketplaces in India that should be on counterfeit enforcement radars – part two

Featured in Online marketplace counterfeit hotspots

Continuing our focus on online marketplaces in India that brand owners should monitor, local experts also reveal common enforcement mistakes and how they can be overcome.

07 October 2021

Online marketplaces in India that should be on counterfeit enforcement radars – part one

Featured in Online marketplace counterfeit hotspots

In the latest instalment identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to India.

06 October 2021

adidas moves on from Reebok to focus on core brand

The German sportswear company spent years trying to bolster the Reebok brand, but now it will focus exclusively on key franchises under its main money maker.

03 September 2021

Tracking fakes: revealing the most popular regions for buyers of counterfeit goods

New research from WTR reveals where people searching for counterfeit goods are residing, uncovering a significant difference between brands. 

13 January 2021

Parler on the rise: major brands ignore ‘free speech’ social network despite rapid growth

Research from WTR reveals nearly all usernames related to major brands are registered on the social media platform Parler– with copycat and parody accounts identified as a risk for rights holders.

11 November 2020

Enforcement data reveals destination shift for counterfeits originating in China

The true scope of the illicit trade of fake goods is hard to define, but analysis by Rouse indicates that Southeast Asia is a fast-rising hotspot.

07 August 2020

EUIPO trends and top filers: 2019/20

Featured in Trademark register tracker

World Trademark Review’s annual EUIPO focus assesses current office processes, reveals the most proactive filers and explores how the agency has responded to the impact of covid-19 on its employees, users and offerings.

08 July 2020

Weidian, “the eBay of China”, emerges as popular platform for counterfeiters

WTR investigates how Chinese online marketplace Weidian works, the types of fake products available, and why it should be on the enforcement radar of all brand owners.

18 June 2020

The far-right’s favourite social network Gab is on the rise; what brands need to know

“Free speech” social network Gab has reported the biggest surge of growth in its four-year history; WTR investigates brand use on the platform and identifies issues that brand owners must be aware of.

10 June 2020

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