Industry: Agribusiness & food

“We are a company with a heart”: how agro-solutions giant UPL balances innovation with sustainability

UPL’s first lead global trademark counsel reveals how one of the world’s biggest agricultural solutions companies protects its reputation for innovation in sustainability.

15 December 2021

“Only those who adapt will survive” – JT International trademark director on evolution of industry

We sit down with former INTA president and JT International IP, trademark and design director Ronald van Tuijl to learn how tobacco brands are evolving in the face of consumer health concerns and new regulations.

18 October 2021

How Starbucks protects its most valuable assets: interview exclusive

Starbucks managing director, corporate counsel for global brand protection and intellectual property Batur Oktay reveals how the US coffee chain giant handles a portfolio of more than 18,000 trademarks spanning over 80 countries.

25 August 2021

Why the view of brand valuation needs to change for environmental groups to achieve full potential

In our latest Saturday opinion column, we ask why more environmental organisations are not engaging in brand valuation.

26 June 2021

“Policy makers need to hear this”: brand restrictions may not fulfil long-term aim of changing consumer behaviour, INTA report urges

A new INTA report on the attitudes of millennial and Gen Z consumers reveals that brand restrictions are a source of concern for many, with CEO Etienne Sanz de Acedo urging policy makers to take heed of the results.

24 June 2021

European and consumer brands dominate Clarivate’s first-ever best-protected brands list

Clarivate has published its first Top 100 Best Protected Global Brands Report, revealing that almost half of the world’s best-protected global brands are headquartered in Europe, while more than half are consumer brands.

26 May 2021