Organisation: Airbnb

WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.

06 September 2024

The board’s decision reaffirms the value that a well-known and well-enforced mark has the potential to provide in an opposition context where coupled with robust evidentiary support.

07 August 2024

Among those honoured at this year's WTR Industry Awards were the trademark teams from adidas, Fanatics, Harley-Davidson, Jack Daniel’s and Yum! Brands.

22 May 2024

How the “small but mighty” Wyndham team manages an evolving roster of international brands.

31 July 2023

Virtual headsets, electric cars and NFT art make their presence known in Clarivate's 2023 Top 100 New Brands report.

29 June 2023

Jayne Durden, vice president, law firm strategy at Anaqua, reveals how the International Olympic Committee enforces the Olympic brand and what actions sponsors and advertisers should take through every stage of the Olympic cycle.

28 July 2021

Apple has replaced Amazon at the top of the Brand Finance Global 500 2021 ranking of the world’s most valuable brands following a stellar 87% increase in brand value over the past year.

26 January 2021

In the latest in our series of Saturday opinion columns we reflect on how the perception of brands changed irrevocably in 2020, leading to greater expectations on corporate social responsibility and social action.

23 January 2021

Analysis of this year’s disruptor list reveals that these start-ups defy the typical IP filing process.

03 July 2020

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash.

06 April 2020