Organisation: Airbnb

Zhihu and IP protection: the brand risks and opportunities on China’s trendy new social media app

Zhihu is a new social media platform making inroads on the Chinese market. With doubts around the IP enforcement capabilities of the platform, WTR takes a closer look at the app with the help of brand protection experts in China.

21 November 2019

How trademarks can transform a start-up into a unicorn

A new study shows that start-ups and SMEs that invest in trademarks have a much better chance of experiencing high growth, yet only a small proportion of such businesses make this investment.

29 July 2019

Nintendo takes a vigilant stance against infringement

Following a 2018 infringement suit that won the company a permanent injunction and over $12.2 million in damages, we reflect on the vigilant stance taken by WTR’s Software and Online Services Team of the Year – Nintendo of America.

19 June 2019

Ireland’s strong domestic market and exports boost GDP, but are brands ready for Brexit?

We analyse the Irish trademark landscape to see if brands are prepared for the planned Brexit exit day in just over a month, and how this market has developed over the past decade.

15 February 2019

The evolution of Airbnb’s trademark strategy, and what it means for law firm collaborations

Alica Del Valle, lead counsel for IP, marketing, PR and content at Airbnb, expands on the Silicon Valley company’s fast-changing trademark strategy, what it demands from law firm partners and the creation and protection of its Chinese brand, Aibiying.

11 February 2019

From rebranding efforts to ICANN advocacy work: inside Expedia Group’s IP function

Expedia Group has recently undergone a major rebrand. The group’s IP director explains how the team managed the change.

22 June 2018

Practical lessons from recent UDRP decisions

With the Uniform Domain Name Dispute Resolution Policy firmly established as the go-to tool for resolving domain name disputes, regular review of panel decisions can prove critical in informing success when using the mechanism.

01 May 2018

Blazing ahead: 25 developments set to shape the future of trademarks

As a new year begins, <em class="Alright-italic">World Trademark Review</em> looks ahead at some of the key changes and trends that could present both risks and opportunities to our industry

01 January 2018

Shedding light on trademark litigation success

On April 21 2016 <em class="Alright-italic">World Trademark Review</em> hosted its inaugural Trademark Litigation: Practical Strategies conference in New York. The event revealed secrets to maximise the chances of success in litigation and proved an eye-opening experience for attendees

01 July 2016