Organisation: Aldi

Eggs, bunnies and bars – practical lessons for brands from a long line of chocolate disputes

Confectionary giants have been doing battle on several fronts over unconventional trademarks ─ Joel Smith and Peter Elkin of Hogan Lovells dissect the biggest cases and offer clear and practical recommendations

10 March 2022

Asia-Pacific trends and top filers: 2020

Featured in Trademark register tracker

WTR’s annual Asia-Pacific deep dive is here, revealing 2020’s top corporate and law firm filers, major trends and everything in between.

19 August 2021

Top 50 trademark applicants: Europe 2020

Featured in Brand trademark tracker

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. 

07 July 2021

The US Trademark 50

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year.

07 July 2021

Top 50 trademark applicants: United States 2020

Featured in Brand trademark tracker

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year.

07 July 2021

The Europe Trademark 50

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. 

07 July 2021

Why the view of brand valuation needs to change for environmental groups to achieve full potential

In our latest Saturday opinion column, we ask why more environmental organisations are not engaging in brand valuation.

26 June 2021

What is notable about the Colin the Caterpillar spat is not the dispute itself

In our latest Saturday opinion column, we consider the media frenzy surrounding the news that Colin the Caterpillar and his nemesis Cuthbert are locked in a legal dispute. 

17 April 2021

Asia-Pacific trends and top filers: 2019

Featured in Trademark register tracker

Filing data at the top Asia-Pacific IP offices reveals a region undergoing spectacular growth, accounting for a colossal 80% of trademark activity worldwide last year. Spearheading the effort is China – a nation with increasing influence over its neighbours, which shows no signs of slowing down.

23 September 2020

Yaldi IPA? ALD IPA? How BrewDog and Aldi’s battle of wits benefits both brands

BrewDog has announced a new beer, jesting at Aldi's lookalike product range. The resulting twitter badinage goes to show the benefits of avoiding the swift cease-and-desist.

27 August 2020

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