Alibaba enters trademark filing market, launches tool for brands to make applications

Chinese online retail giant Alibaba Group has launched a pair of IP-related initiatives, including a new policy for luxury sales that is timed to take effect on the day that Director General Jack Ma was due to deliver the keynote address at the IACC’s Spring Conference this week. The second will grab the attention of all IP law firms; the company appears to have taken the first steps towards becoming an IP service provider.