American Airlines and Google settle US keyword dispute

Google Inc and American
Airlines quietly settled their
dispute over the search engine’s
controversial AdWords
programme in July (Case
07cv487 in the US District Court
for the Northern District of
Texas). The airline had
instituted proceedings against
Google, claiming that the search
engine had infringed its rights
by allowing competitors to
purchase American Airlines’
trademarks for use as keywords
to generate sponsored links