Organisation: American Express

A new study from Interbrand shows that ineffective communication of brand strategy may have resulted in the undervaluation of over 330 major companies on the US stock market in the past five years. 

22 March 2024

New research finds major brands exposed in the ‘.ai’ TLD space, meaning that it needs to be at the top of the domain monitoring list – before it’s too late.

11 November 2023

A corporate pivot to innovation at Standard Chartered needs IP support, says head of intellectual property Nigel King.

10 August 2023

After being named WTR Financial and Professional Services Team of the Year, Mastercard's senior managing counsel of IP, Francesca Silverman, reveals the ingredients for effective protection of the payment giant's brands.

25 July 2022

The EUIPO has published a new discussion paper recommending a series of preventive and reactive best practices for electronic payment service providers to protect their services from misuse by infringers.

17 November 2021

Featured in Special Report 2021 Q3: Managing the brand balance sheet

The WTR Brand Elite project follows the stock performance of brand-focused companies, shedding light on possible links between brand innovation and investment, and financial success.

30 September 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

18 March 2021

Coordinating the trademark needs of any business always requires a keen sense of the inner workings of the company. WTR spoke to Wells Fargo's team on business integration.

14 August 2020

Featured in Stock market performance

Analysis of the stock market performance of the WTR Brand Elite – a composite index of some of the world’s top brand-focused companies – since the start of 2018 paints a largely positive picture.

23 July 2020

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash.

06 April 2020