Organisation: Apple Inc

This week’s opinion column urges brand owners to pay attention to China-based shopping agents allegedly making it easier for Western consumers to buy fake goods online.

16 March 2024

Featured in Brand trademark tracker

The WTR Brand Tracker series uses Corsearch data to shed light on the trademark strategies of 31 leading companies.

11 March 2024

Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.

05 March 2024

In this week’s opinion column, CITMA vice president Kelly Saliger draws on the history of the Smiley Company to demonstrate how simple case studies can help to raise IP awareness.

02 March 2024

The marks, when used on mobile phone cases, simply depicted the appropriate position and direction for use of the goods with a MagSafe wireless charging device.

29 February 2024

Featured in Stock market performance

The WTR Brand Elite indices closed out January at its highest level since we started tracking the data in January 2018. A number of companies also hit six-year highs, including some big hitters in the technology space.

26 February 2024

WTR speaks with experts – including a Vision Pro app developer and an IP specialist – to understand what brand owners need to know about the Apple Vision Pro.

08 February 2024

Featured in Stock market performance

Stock prices bounced back in 2023, with our WTR Brand Elite indices rising 15 points across the year. Tech companies were instrumental in driving growth.

05 February 2024

The popular messaging service has been crowned the world’s strongest brand despite a drop in value this year, as Chinese brands come to dominate the top of the rankings.

19 January 2024

After an incredible 74% increase in value, Apple has reclaimed its title as the world’s most valuable brand.

17 January 2024