Organisation: AT&T

While some sceptics still question the point of brand valuations – given that different valuers arrive at significantly different amounts – understanding the methodologies used demonstrates that brand value is a crucial indicator of overall corporate value, now more than ever

01 March 2016

Walt Disney has supplanted Lego as the world’s most powerful brand, according to the Brand Finance Global 500 2016. Acquisition activity has played a key role, with Marvel and Lucasfilm properties propelling the Walt Disney brand up the brand strength league table.

01 February 2016

This year’s Brand Finance Global 500 list is out, with Apple retaining (indeed strengthening) its position as the world’s most valuable brand. However, while positioned further down the list (as the 382nd most valuable brand), Lego packs a strong punch and has positioned itself as the most powerful brand.

17 February 2015

A lot of talk about online trademark protection is of brands protecting themselves from infringement, but the changing nature of brands engaging with consumers on social media requires marketing staff to take regular IP training to avoid any legal or trademark hiccups themselves.

23 July 2014

The 2014 Brand Finance Global 500, which reveals the world’s most valuable brands, is published today. Some familiar names dominate but the key takeaway is that brand values are continuing to recover after a turbulent few years. Importantly for IP counsel, this year’s methodology includes a trademark strength audit, ensuring that the work of trademark teams is directly reflected in overall corporate value calculations.

18 February 2014

All eyes were on yesterday’s public availability of registrations in seven new gTLDs, not least to gain a sense of how brand owners are strategising for the expanded online space. In terms of the world’s largest brands, there seems to be an even split in terms of those who opted for Donuts’ domain protected marks list and those which have initially opted to stand on the sidelines.

30 January 2014

With the July 4 holiday looming, a study into what customers perceive as the most patriotic US brands is well-timed to generate media headlines. With <i>WTR</i> also a sucker for a good hook, we have taken a look at the list and asked how brands can tap into such an abstract value.

03 July 2013

Pinterest, one of the fastest growing social media websites, is grabbing headlines internationally. Yet while some major brands are taking advantage of the opportunity to engage with consumers through this image-led site, there are some notable exceptions.

08 March 2012