Organisation: Baidu

New research identifies the most valuable Chinese brands, providing an insight into how innovation is being driven by consumer demand. Crucially, the push to establish market-leading brands should provide a boost to the country’s IP system.

08 January 2013

The seventh annual Brandz survey has revealed a strong showing for Chinese brands. Thirteen names from China feature on this year’s list of the 100 most valuable brands in the world, which has seen a rise in the Chinese representation every year since the survey began.

28 May 2012