Organisation: BBC

Bluesky Social: what brand protection professionals need to know about Twitter rival

WTR takes a look at the current brand protection ecosystem on the Bluesky Social platform, with our research identifying active impersonation accounts related to major brands.

25 August 2023

Jack & Victor whisky still game after overcoming Jack Daniel’s opposition

While the UKIPO accepted that Jack Daniel’s had a family of JACK-formative marks, consumers would not view the JACK & VICTOR mark as being part of that family.

16 June 2023

Twitter reports sharp rise in impersonation, as verification chaos continues

Twitter has released its latest transparency report, revealing a stark increase in reports of impersonation accounts targeting individuals and brands.

26 April 2023

Koo: brand protection on one of the world’s fastest-growing social networks

WTR speaks with Koo’s head of legal & policy about what trademark practitioners need to know about protecting their brands on the platform.

06 April 2023

Innovation at the UKIPO: spotlight on trademark tools and services

Featured in IP office tools and services

In exclusive insights, representatives from the UKIPO share the innovative tools and services they have launched or are developing for the future.

01 February 2023

Brand protection on Mastodon: what trademark professionals need to know

WTR explores what rights holders need to know about Mastodon, revealing concerning examples of brand impersonation on the platform’s biggest server.

12 December 2022

Increasing demand for sustainability calls time on fast fashion, but brands must tread carefully as they adapt

A growing focus on sustainability is having a significant impact on fashion and apparel brands. The best protection strategy will need authenticity and accuracy at its core, argues this week's Saturday opinion.

16 July 2022

Five years of the IP Office Innovation Ranking: lessons learned and hopes for the future

Since 2017, WTR has tracked the non-core tools and services offered by IP offices around the world, highlighting the latest innovations as practitioners continue to level up. To mark half a decade of analysis, we present the key developments in the IP-office landscape, as well as predictions for the future.

12 May 2022

Alphabet: the entity that lets Google flourish

Google, the first major tech giant to go down the house of brands route, is a case study in how it can be successfully executed.

12 November 2021

Demands for corporate environmental action are here to stay, bringing both opportunity and risk

COP26 and efforts to avert a climate change catastrophe have dominated media headlines this week. Greenwashing accusations have also been made, sending a warning to companies.

06 November 2021