Organisation: Beiersdorf AG

The Delhi High Court has shed light on the boundaries of comparative advertising in a trade dress dispute over NIVEA’s Crème face cream, highlighting the courts’ role in safeguarding consumer interests. Businesses and rights holders should be cautious to operate within these limitations when marketing their products. 

20 June 2024

The assessment of the similarity between two marks cannot be limited to taking into consideration only one component of a composite mark and comparing it with another mark.

22 November 2023

Featured in Trademark register tracker

Drawing on data supplied by the office, WTR presents the leading EUTM and RCD filers at the office for the 12 months to 1 May 2023.

05 July 2023

The case considered whether the well-known status argument could be asserted in an action for the cancellation of the PTO decision, even if no appeal was filed against the rejection of such argument before the PTO.

06 September 2022

The General Court agreed with the EUIPO that there was a likelihood of confusion for goods in Classes 3 and 16, at least when the reputation of the earlier mark for lip care products was taken into account.

23 February 2022

The workload of the Turkish IP Courts could be positively affected if such comprehensive decisions become more common in administrative proceedings.

10 December 2021

South Africa’s Supreme Court of Appeal has ruled in favour of Beiersdorf, finding that a shower gel product, Connie Men, passed off the long-established brand Nivea Men. The case is unusual in that one judge issued a robust dissenting judgment.

14 June 2021

Featured in Trademark register tracker

World Trademark Review’s annual EUIPO focus assesses current office processes, reveals the most proactive filers and explores how the agency has responded to the impact of covid-19 on its employees, users and offerings.

08 July 2020

With Africa proving to be a particularly lucrative region for brands seeking licensing opportunities, we examine what rights holders need to know about trademark licences from a swathe of nations across the continent.

01 October 2019

Featured in Trademark register tracker

Less than a year into Christian Archambeau’s tenure as executive director, the EUIPO is laying the groundwork for future expansion. World Trademark Review’s annual focus on the office assesses current operations, reveals the most proactive filers and explores how the agency is taking a global view of trademarks.

29 July 2019