Organisation: Boeing

Crisis management on social media

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

Boeing’s blowout offers lessons for brand owners facing crisis

Brand and reputation management experts highlight what brands can learn from a series of recent crises for aircraft maker Boeing.

25 January 2024

Why 3D printing design platforms like Thingiverse and Printables should be on policing radars

Despite 3D printing not yet becoming the mainstream consumer product that many predicted, a WTR investigation reveals that brand use by third parties on 3D design platforms is rife.

04 October 2023

While grabbing fewer headlines than a decade ago, 3D printing needs to remain on the brand protection radar

New research reveals continued growth in 3D printing innovation and activity.

30 September 2023

The brand risks of corporate political donations: what trademark practitioners need to know

A recent report urges companies to halt political spending to “minimise the risk of blowback”, which can include significant harm to brand reputation.

19 October 2022

Elon Musk v Twitter is a reminder that all brands must prepare for being targeted by passionate fan bases

The high profile legal dispute is a reminder that all brands must prepare for the fallout of being targeted by a person with a massive fan base that will passionately defend their idol.

06 August 2022

Apple wrestles ‘most valuable brand’ crown from Amazon as diversification drives growth

Apple has replaced Amazon at the top of the Brand Finance Global 500 2021 ranking of the world’s most valuable brands following a stellar 87% increase in brand value over the past year.

26 January 2021

As Trump administration ends, trademark experts reflect on the highs and lows

Today officially marks the end of the presidency of Donald J Trump. After an unprecedented four years, WTR looks back at the brand-related positives and negatives of his time in office.

20 January 2021

In Trump’s Twitter crosshairs: study reveals the long-lasting impact for brands

A new study reveals how the brand perception and purchasing intent of both Democrat and Republican consumers are impacted by the tweets of US President Donald Trump.

02 September 2020

Why the brand bubble could be about to burst

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash.

06 April 2020