Bombay High Court holds you cannot ‘LIVE IN Levi’s’

In a recent case, Federal Brands Ltd (FBL) filed a suit for infringement and passing off against Levi Strauss India Pvt Ltd (LSIPL) – the makers of Levi’s jeans. FBL’s primary grievance was LSIPL’s use of the mark LIVE IN in respect of jeans, apparel and clothing.