Organisation: Brand Finance

Lacoste accused of NFT scam; Olympics brand value rise; CITMA launches net zero initiative – news digest

In our latest round-up, we look at Pinduoduo removing counterfeit sellers from its subsidy programme, Kiklis Law Firm launching in Alexandria, and more.

06 September 2024

Disney has $600,000 verdict overturned; Mars acquires Pringles owner; Tesco files new Clubcard logo – news digest

In our latest round-up, we look at Ikea trialling a second-hand marketplace, the Japanese government publishing AI and copyright guidance, and more. 

27 August 2024

“Tip of the iceberg”: shocking scale of counterfeit Premier League merchandise market revealed as new season kicks off

Premier League football brands are losing out on close to a quarter-of-a-billion pounds each year, and the problem is only set to worsen, study finds.

19 August 2024

Claiming X: lessons from the controversial rebrand that cost Twitter $3.2 billion in brand value

With Elon Musk’s X Corp facing litigation in the United States, a registration refusal at the EUIPO and a loss of $3.2 billion in Twitter/X brand value, experts reflect on the company’s current brand strategy – and the challenges of promoting and protecting a single letter mark like X.

24 July 2024

World’s most valuable sports brands – from NFL to IPL

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Football’s favourite filing agents: the law firms protecting the beautiful game

WTR data analysis reveals the law firms filing trademarks for the world’s most valuable football team brands.

04 July 2024

WTR Brand Elite analysis: May 2024

Featured in Stock market performance

Apple was the standout stock market performer through May, with technology brands posting strong results. 

02 July 2024

WTR Brand Elite analysis: April 2024

Featured in Stock market performance

The WTR Brand Elite indices fell six points in April. This was accompanied by mixed performances across major stock markets.

03 June 2024

WTR Brand Elite analysis: March 2024

Featured in Stock market performance

The WTR Brand Elite indices increased two points in March, once again closing out the month at its highest level since we started tracking the data in January 2018. 

29 April 2024

Revealed: agent networks of the world’s most valuable brands

We reveal the law firms filing the most trademarks on behalf of the likes of Amazon, Apple, Google and Facebook.

11 April 2024

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