Organisation: Brand Finance

Inside the filing behaviour of the world’s most valuable brands

We examine the application activity of the companies behind the 10 most valuable brands in the world, ahead of fresh data analysis revealing the law firm partners filing on their behalf.

10 April 2024

WTR Brand Elite analysis: February 2024

Featured in Stock market performance

The WTR Brand Elite indices increased eight points in February, with the tech and fashion industries experiencing significant uplift.

03 April 2024

Volkswagen partly successful in VOLTWAGEN opposition

The decision emphasises once again that the requirements for proof of use of an EU trademark are very high.

11 March 2024

Microsoft could boost brand value by billions through improved ESG marketing, Brand Finance estimates

Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.

05 March 2024

China rises in soft power rankings; Gulf states cultivate influence

Brand Finance has released its 2024 Global Soft Power Index, which tracks the global perception of nation brands.

01 March 2024

WTR Brand Elite analysis: January 2024

Featured in Stock market performance

The WTR Brand Elite indices closed out January at its highest level since we started tracking the data in January 2018. A number of companies also hit six-year highs, including some big hitters in the technology space.

26 February 2024

Yili Group VP reveals how IP strategy ensures smooth business operations

Vice president Zhanyou Zhu explains the principles behind the IP strategy at China’s biggest dairy company.

23 February 2024

WTR Brand Elite analysis: December 2023

Featured in Stock market performance

Stock prices bounced back in 2023, with our WTR Brand Elite indices rising 15 points across the year. Tech companies were instrumental in driving growth.

05 February 2024

Audi reacts to CJEU win; strongest AMC brands revealed; Anaqua and AnyGen AI partner up – news digest

In our latest round-up, we look at darts prodigy Luke Littler planning to register his name as a trademark, Cahill Gordon & Reindel welcoming a patent litigator, and much more.

30 January 2024

Boeing’s blowout offers lessons for brand owners facing crisis

Brand and reputation management experts highlight what brands can learn from a series of recent crises for aircraft maker Boeing.

25 January 2024

Unlock unlimited access to all WTR content