Work Area: Brand management

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Brands show some Pride… and conviction

Our latest opinion column asks why brand owners scaled down their messaging in support of Pride Month this year, and explains why companies that are not genuinely committed to supporting LGBTQ+ inclusion risk falling out of favour with a wider array of consumers than they might think.

13 July 2024

MuleBuy emerges as leading Chinese shopping agent after Pandabuy raid and Hoobuy complaints

Weeks after a massive raid at Pandabuy warehouses in China, new Chinese shopping agents are looking to become the go-to place for sending counterfeit goods.

11 July 2024

Opposition window closes on first applications published under new Myanmar Trademark Law

The Myanmar IPD has reached a significant milestone in the implementation of the new law, but trademark owners and practitioners now shoulder full responsibility for monitoring the office’s publications of applications for potential conflicts.

11 July 2024

PIPCU celebrates Euro 2024 success; San Miguel brand shift; video game accused of violating NYPD marks – news digest

In our latest round-up, we look at the Malaysia government’s “inaccurate” use of IP protection term, a $10 million haul of fake goods in Kentucky , and much more. 

09 July 2024

Innovation at the Canadian IP Office: spotlight on cutting-edge tools and services

Featured in IP office tools and services

In a major update, representatives from the Canadian Intellectual Property Office exclusively reveal the agency’s innovative tools and services – and those planned for the future.

08 July 2024

Football’s favourite filing agents: the law firms protecting the beautiful game

WTR data analysis reveals the law firms filing trademarks for the world’s most valuable football team brands.

04 July 2024

How to manage the surge in counterfeit automotive parts in Southeast Asia 

Rouse lawyers break down the reasons for a surge in counterfeit automotive parts in Southeast Asia and discuss how brand owners can tackle the growing problem. 

03 July 2024

WTR Brand Elite analysis: May 2024

Featured in Stock market performance

Apple was the standout stock market performer through May, with technology brands posting strong results. 

02 July 2024

Virgin Aviation v Alaska Airlines: branding dispute takes flight

The Court of Appeal has confirmed that Alaska Airlines must pay Virgin at least a ‘minimum royalty’ under a trademark licence, regardless of whether Alaska Airlines makes use of Virgin’s marks.

02 July 2024

Morality v freedom of expression: the COVIDIOT decision

This decision of the EUIPO’s Grand Board may be seen as a ‘high-water mark’ in applying the Article 7 absolute grounds for refusal.

25 June 2024

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