WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.
A key takeaway is that techniques such as visualisation and reframing are useful tools that can help parties look beyond their initial positions.
Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands.
Trademark professionals from this year’s Anti-counterfeiting and Online Brand Enforcement Guide reveal the greatest threats to brands when it comes to counterfeit goods, and guidance on how to mitigate these.
24 June 2024
South Korea’s long-awaited letter of consent system was introduced on 1 May 2024. This update highlights what applicants should bear in mind to ensure that a consent letter is accepted.
19 June 2024
WTR Brand Strategy Summit USA returns to New York this October with a fantastic programme to help take your brand to the next level.
15 June 2024
Brand owners await further clarification on a new form of IP protection encompassing both games programming and hardware.
10 June 2024
In this guest post, experts look at the evolving issue of online piracy in the UAE, and what rights holders need to know about the new initiatives recently implemented to combat the problem.
10 June 2024
Brand owners are encouraged to consider specification items that may be of interest and make submissions to protect their rights.
07 June 2024
In an interview, a Hoobuy representative reveals it has launched a brand-blocking mechanism within its search function featuring more than 8,000 blocked keywords.
06 June 2024
The WTR Brand Elite indices fell six points in April. This was accompanied by mixed performances across major stock markets.
03 June 2024
WTR speaks to Ling Yah Wong, host and producer of the So This Is My Why podcast, about the transferable skills and knowledge that she gained from a career in intellectual property.
29 May 2024
With the clock ticking, we urge all IP professionals to contribute to the inaugural collaboration between WTR and IAM – the Global IP Benchmarking Survey.
27 May 2024
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