WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.
In our latest round-up, we look at Mangels Industrial failing to acquire a formerly owned domain name, a court ruling on ICE and ICED, and more.
The AI boom has seen NVIDIA’s brand value increase 163%, making it the fastest-growing tech brand of the past year, while Apple reclaims its title at the top of the pile.
Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.
05 March 2024
Brand Finance has released its 2024 Global Soft Power Index, which tracks the global perception of nation brands.
01 March 2024
Zeeger Vink discusses the value of INTA’s presidential task force report on IP reporting for brands.
02 February 2024
Brand and reputation management experts highlight what brands can learn from a series of recent crises for aircraft maker Boeing.
25 January 2024
The popular messaging service has been crowned the world’s strongest brand despite a drop in value this year, as Chinese brands come to dominate the top of the rankings.
19 January 2024
After an incredible 74% increase in value, Apple has reclaimed its title as the world’s most valuable brand.
17 January 2024
In an interview with WTR, the Korean IP Office confirms that it plans to “lay the groundwork” for brand-backed financing, as it expands Korea's current IP valuation offering.
08 January 2024
The decision highlights the importance of ensuring that key terms, especially those allowing unilateral termination, are defined in trademark licence agreements.
23 November 2023
Annual report reveals resurgence in global intangible value, with top tech companies boasting the largest gains.
02 November 2023
Brand Finance’s first ASEAN rankings reveal the most valuable brands in the region.
18 October 2023
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