Brands from the frontlineThe rollercoaster of pharmaceutical mark development

Trademark clearance is a thankless
business: after spending hours preparing
or reviewing search reports and opinions,
the only satisfaction the trademark
counsel often has that the mark was the
right choice is if no objection is raised
or lawsuit filed against the mark and
he or she never hears about the mark
again. This is true of all trademarks,
but even more so of pharmaceutical
marks, for which clearance involves
extra steps and hurdles