Organisation: British American Tobacco

Roger Evans discusses how the company has developed a unique brand strategy alongside its PRRPs and argues the negative effect plain packaging has for consumers.

17 August 2020

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels.

17 July 2020

Featured in Trademark register tracker

World Trademark Review’s annual EUIPO focus assesses current office processes, reveals the most proactive filers and explores how the agency has responded to the impact of covid-19 on its employees, users and offerings.

08 July 2020

In opposition proceedings against British American Tobacco’s application for PODS in Class 34, the appointed person has remitted the matter to the UKIPO insofar as it relates to the issue of whether “e-cigarettes” are a sub-category of “cigarettes”.  

12 June 2020

The UKIPO has published its annual Facts and Figures Report. We drill down into the data to reveal the most notable findings.

27 May 2020

Microsoft takes top position on the list of companies boasting the highest level of intangible value. However, at a global level, the picture looks gloomy, with the first fall in undisclosed intangible asset value since 2011.

14 November 2019

Featured in Trademark register tracker

World Trademark Review takes a deep dive into the top Asia-Pacific trademark offices and how they are modernising their systems to better protect applicants and streamline procedures. While this has positively affected filing levels, economic performance and domestic businesses will be key going forward.

01 October 2019

Major players are pulling out all the stops to diversify their portfolios, expanding geographically as well as investing in and buying up other businesses. However, no matter how you look at it, there are significant challenges ahead.

09 September 2019

Featured in Trademark register tracker

Less than a year into Christian Archambeau’s tenure as executive director, the EUIPO is laying the groundwork for future expansion. World Trademark Review’s annual focus on the office assesses current operations, reveals the most proactive filers and explores how the agency is taking a global view of trademarks.

29 July 2019

Following the signing of major legislation, Myanmar’s IP environment is on the cusp of transformation. We provide an insider’s view on how law firms can position themselves to capitalise on inbound work from major international brands.

29 July 2019