Organisation: British American Tobacco

In our latest opinion column, we observe that plain packaging is not a death knell for tobacco companies – a fact that could embolden legislators to extend plain packaging to other industries.

09 January 2019

In the first of a new regular opinion column, the onward march of plain packaging is examined. In the face of seemingly unstoppable momentum, now is the time to consider whether brands will remain on the sidelines or make their voices heard.

10 July 2018

British American Tobacco's acquisition of Reynolds American is the highest ever recorded brand acquisition, and highlights the critical commercial importance of the work undertaken by trademark practitioners.

04 April 2018

Swedish Match has become the first party to take advantage of the opportunity to file joint proceedings under trademark and unfair competition laws at the new Patent and Market Court.

14 December 2017

In this industry report, we shine a light on trends in the tobacco sector, reviewing the performance of the top brands in the field and analysing the broader trademark landscape in which they operate.

27 October 2017

Featured in Trademark register tracker

It has been quite a year for trademarks in Europe, with further turbulence ahead. As the EU Intellectual Property Office looks to the future, we asked users to assess its current performance and predict whether imminent industry developments will help or hinder it

01 September 2017

A dispute resolution panel of the World Trade Organisation has reportedly ruled in favour of Australia in a complaint brought by a number of countries, including several major tobacco exporters, against its plain packaging policy. While the world awaits public confirmation of the decision, the early leaks suggest a significant blow has been dealt to tobacco brand owners.

08 May 2017

The rise in numbers of trademark cases is good news for brand owners operating in sub-Saharan Africa and should help to develop a robust body of case law for this area

01 November 2016

Featured in Trademark register tracker

The past year has been a busy one in Alicante. In addition to expanding its tools and activities, the EU Intellectual Property Office had to prepare for the changes ushered in by the European trademark reform package. In this year’s annual survey, we asked users to assess its performance during this period of change

01 September 2016

In <i>Philip Morris Brands SARL v Secretary of State for Health</i> the European Court of Justice considered a request from the High Court of England and Wales for a preliminary ruling on various questions relating to the validity of the EU Tobacco Products Directive.

17 June 2016