Organisation: Cadbury

We scrutinise the data to reveal the 50 companies with the largest portfolios in five major jurisdictions.

13 July 2023

A new report on the psychology of lookalikes aims to provide brand owners with a bank of research to support claims that even without risk of confusion, consumers are still influenced by lookalike products.

14 March 2023

The court ruled in favour of the plaintiff and ordered the defendant to pay damages, on the basis that there is an immense likelihood of confusion by virtue of the resemblance in product packaging, phonetic similarity of the marks and identical target consumers of the products.   

17 August 2022

The Supreme Court has reversed a decision of the trial court and held that the importation of Schweppes products from Ukraine does not constitute parallel importation.

28 July 2022

In the long-running dispute between Cadbury and Nestlé over the colour purple mark, the High Court has clarified how the Court of Appeal’s 2013 judgment involving the same parties should be applied to pure colour marks.

19 July 2022

Confectionary giants have been doing battle on several fronts over unconventional trademarks ─ Joel Smith and Peter Elkin of Hogan Lovells dissect the biggest cases and offer clear and practical recommendations

10 March 2022

The General Court considered whether extended passing off remains a valid basis for opposition in pending appeal proceedings decided after the United Kingdom’s withdrawal from the European Union.

21 October 2021

Featured in Special Report 2021 Q3: Managing the brand balance sheet

Christof Binder, managing partner of Trademark Comparables AG, Markables, runs through the 50 most expensive brands and brand portfolios acquired over the past two decades, and the trends that they reveal.

30 September 2021

Featured in Brand trademark tracker

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. 

07 July 2021

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. 

07 July 2021