Organisation: CBS

Court data analysis reveals the likely outcomes of pursuing Super Bowl opportunists in Nevada.

09 February 2024

Filing platform PayAfterTM boasts of a “99% success rate” and a unique “approval first, pay later” model, but questions have been raised around some of its claims.

11 October 2023

As brands emerge into the post-pandemic world, Brand Finance’s David Haigh provides a high-level view on a historic year and an informed perspective with which to confront an unpredictable future global landscape

03 March 2022

Over the past 18 months a number of brands have retired controversial mascots and characters. BakerHostetler’s Robert (“Red”) BG Horowitz runs through the key considerations brand owners should bear in mind if mascots are to stay current, as well as best practice for how to shelve them while retaining control.

10 June 2021

In our latest opinion piece we look at the spate of media reports focusing on Land O’Lakes’ decision to remove the Native American image that has featured on its product packaging for almost a century.

17 April 2020

The “fake news” war has weakened trust in media brands, and recovering could be an uphill battle.

28 February 2020

New technology has made it easier for brands to ask the public for assistance in the fight against fakes. World Trademark Review investigates whether this method is worth pursuing or if other enforcement strategies are more effective.

01 October 2019

AI-manipulated ‘deepfake’ videos have the potential to negatively impact the reputation and goodwill of brands and individuals. WTR spoke to trademark experts on how to prepare for the new age of false content.

23 July 2019

With a 10% rise in trademark applications mostly spurred by Chinese filings flooding the USPTO in 2017, questions have been raised about whether the office can cope with this influx – both now and in the future.

26 June 2018

Featured in Trademark register tracker

With a 10% rise in trademark applications mostly spurred by Chinese filings flooding the USPTO in 2017, questions have been raised about whether the office can cope with this influx – both now and in the future.

26 June 2018