Organisation: China Mobile

Brand enforcement in the ‘.ai’ domain space needs to be a priority

New research finds major brands exposed in the ‘.ai’ TLD space, meaning that it needs to be at the top of the domain monitoring list – before it’s too late.

11 November 2023

Perception is powerful but authenticity is paramount when it comes to brand sustainability

Amazon, Tesla, Apple and Google lead sustainability brand value rankings but failure to be authentic could land a significant financial blow on companies around the globe, argues our Saturday opinion.

28 January 2023

WIPO’s Global Innovation Index breaks new ground as brand value included for first time

This year's index is the first in 13 years to consider brand value, an important inclusion that will strengthen the argument for the importance of brands to national innovation.

02 September 2020

What the Virgin Media and O2 deal tells us about the branding struggles of telecom providers

The industry’s major players do a poor job of building consumer loyalty, and there is the constant risk of smaller, more flexible companies disrupting the market.

15 May 2020

Why the brand bubble could be about to burst

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash.

06 April 2020

Brand valuation: deciphering the trends and what it means for businesses

We analyse current brand valuation trends and explain why trademark counsel should pay more attention to the rapidly growing valuation industry.

02 November 2018

Telecom brands experience fall in filings and values as industry approaches tipping point: exclusive data analysis

In this week’s industry data report, we dig into the telecommunications sector, providing an overview on the industry, revealing the trademark filing trends of telecom carriers, and exploring the fluctuations in brand value.

27 April 2018

America first... for now: how Chinese and European brands are closing the gap

Exclusive analysis reveals why major US brands are feeling the pressure of increased competition in the global marketplace – and how they can fight back.

13 February 2018

Google (and China) rising, while Apple takes a fall

There has been a shake-up at the top of the Brand Finance annual Global 500 report, with Google knocking Apple from its perch after five years at the top. But it is Chinese brands which saw the most growth in 2016

01 March 2017

Apple no longer top of the tree; Google named world’s most valuable brand

The latest version of the Brand Finance Global 500, which identifies and ranks the world’s most valuable brands, has seen Google take the number one spot, with Apple dropping to second place after a five-year stint at the top. Despite a substantial jump in its brand value, Amazon.com remains in third place.

01 February 2017