China rises in soft power rankings; Gulf states cultivate influence
Shutterstock/Josh Namdar
Brand Finance has released its 2024 Global Soft Power Index, which tracks the global perception of nation brands.
To read more
Register for free for limited access
Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Register now
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Subscribe now
Already have access? Login below
