Organisation: Clarivate

Claiming X: lessons from the controversial rebrand that cost Twitter $3.2 billion in brand value

With Elon Musk’s X Corp facing litigation in the United States, a registration refusal at the EUIPO and a loss of $3.2 billion in Twitter/X brand value, experts reflect on the company’s current brand strategy – and the challenges of promoting and protecting a single letter mark like X.

24 July 2024

Esports: who are the biggest brands and where are they filing?

Data analysis reveals that individual esports games and teams have different approaches to trademark protection, with particular standout filers.

15 July 2024

Trademark activity drops across all but one major register, Clarivate report shows

Trademark filings fell across five of six major registers in 2023, a new report by Clarivate reveals, but the results are more positive than they seem.

30 May 2024

IP office® – how trademark registries protect their own brands to help combat scams

WTR delves into the trademark portfolios of offices around the world to uncover those most active in protecting their own intellectual property.

08 April 2024

Taylor Swift’s trademark portfolio in the spotlight

Taylor Swift takes a targeted approach to protecting her brand and identity, filing data analysis reveals.

13 March 2024

Clarivate launches IP research centre to lead industry evolution

Clarivate’s new Centre for Intellectual Property and Innovation Research offers a consultancy service for brand owners navigating the evolving IP landscape.

21 February 2024

50 years of Hello Kitty IP, from coin purses to metaverse cafés

On the 50th anniversary of Hello Kitty, WTR looks back at five decades of brand licensing agreements and trademark filing data for parent company Sanrio.

13 February 2024

Inside Peloton’s rebrand: what the data tells us

Clarivate data reveals that AI fitness accessories may be on the horizon for Peloton, as it attempts to recover from its post-covid crisis.

15 January 2024

AI booms as overall filing activity returns to normal – 2023 at major trademark offices

Clarivate’s director of content strategy, IP, Robert Reading, reflects on the year’s biggest filing trends – and offers his predictions on what to expect from applicants in 2024.

26 December 2023

Kosé and Shiseido: cosmetics giants with a similar strategy

Japanese cosmetics manufacturers Kosé and Shiseido may vary in their net sales, but data analysis reveals similar trademark filing strategies.

14 December 2023