Container marks and dilution under the microscope

Container marks and dilution under the microscope

The South African courts have been busy developing
the interpretation of statutory law over the past
couple of years. In particular, the spotlight has been
focused on enforcement of trademarks by way of
dilution and the related balancing of the rights of
freedom of expression and IP ownership on the one
hand, and the practical difficulties arising from the
registration of container marks on the other

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