Organisation: Costco

Perception is powerful but authenticity is paramount when it comes to brand sustainability

Amazon, Tesla, Apple and Google lead sustainability brand value rankings but failure to be authentic could land a significant financial blow on companies around the globe, argues our Saturday opinion.

28 January 2023

First sale defence bars trademark infringement where trademarked component is adequately disclosed

In this dispute over the use of ‘Bluetooth’ marks in cars containing Bluetooth-equipped head units, the Ninth Circuit held that the first sale doctrine applies when a trademarked product is incorporated into a new product.

12 May 2022

Disney reclaims brand intimacy top spot as tech giants drop in rankings

Disney has resumed its position at the top of MBLM’s annual Brand Intimacy Study, as leading tech brands Apple, Amazon and Google all drop in the rankings.

28 April 2022

Parallel imports in Venezuela: international trademark owners beware

Although Venezuela has not been seen as a priority by many international companies when it comes to trademark protection, this could change as a result of measures implemented by the Venezuelan government to stimulate imports.

17 September 2021

Apple overtakes Amazon as most intimate brand

Apple has overtaken Amazon at the top of MBLM’s annual Brand Intimacy Study, highlighting the power of smartphone brands to build strong emotional ties with consumers.

16 September 2021

Tiffany & Co settles infringement dispute with Costco, ending eight-year battle

A court filing lodged yesterday confirms that the case has been voluntarily dismissed with prejudice.

20 July 2021

Target goes all in on private labels and reaps the rewards

The US retailer’s in-house brands are major money makers, which means trademark protection is the number one priority.

28 May 2021

Five Canadian trademark decisions you need to know about

With new approaches to grey goods, clarification on infringements involving official marks and a revised standard of review on appeals from the registrar, 2020 saw a number of important decisions in Canada.

15 March 2021

Apple wrestles ‘most valuable brand’ crown from Amazon as diversification drives growth

Apple has replaced Amazon at the top of the Brand Finance Global 500 2021 ranking of the world’s most valuable brands following a stellar 87% increase in brand value over the past year.

26 January 2021

Costco v Simms: no more excuses for grey marketers that knowingly interfere with exclusive distribution agreements

This decision of the Quebec Court of Appeal is good news for distributors whose rights under an exclusive distribution agreement are knowingly undermined by third parties selling grey market goods.

16 December 2020

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