Creator of viral sensation ‘Be like Bill’ “shocked” by trademark application; pledges “aggressive” enforcement

The latest viral internet hit ‘Be like Bill’ has garnered over 1.5 million ‘likes’ on Facebook in the past few weeks, which means it is serious business to creator Eugeniu Croitoru. Following the discovery of a third-party UK trademark application for BE LIKE BILL, World Trademark Review has been told of his dismay at the filing and a pledge to crack down on misuse in the future.