Descriptive 'multifilter' cigarette mark goes up in smoke

In British American Tobacco Company Ltd v Philip Morris Products
Inc, the deputy registrar of trademarks has upheld the plaintiff's request
that the defendant disclaim the term 'multifilter' in its application for registration
of MULTIFILTER, 100'S PHILIP MORRIS. The deputy registrar held that the term
was descriptive and that the defendant had failed to prove secondary meaning.