Organisation: Diageo

IP experts offer nine strategic takeaways for protecting and monetising intangible assets, at WTR and IAM's inaugural Latin America IP Summit.

10 November 2023

Speakers from brands including Alibaba, Douyin, Pernod-Ricard, Starbucks and Richemont offer their insights at WTR Connect: Brand Strategy China.

20 December 2022

Image rights can attract valuations in the millions. However, reputation management and the correct ownership structure are key to building and maintaining value.

11 November 2021

Producers of traditional European food and drink have a buffet of IP rights to choose from. Baker McKenzie’s Claire France and Jessica Le Gros provide a straightforward guide to making the right selection.

29 July 2021

Featured in Brand trademark tracker

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. 

07 July 2021

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. 

07 July 2021

A major new study from Brand Finance has estimated that a global imposition of marketing restrictions across the alcohol, confectionery, savoury snacks and sugary drinks industries could result in a $521 billion loss to businesses.

29 June 2021

In the latest in our series of Saturday opinion columns we reflect on how the perception of brands changed irrevocably in 2020, leading to greater expectations on corporate social responsibility and social action.

23 January 2021

The country has an advanced system that is attractive to its northern neighbours. It also has an impressive roster of brands that are of significant value in the region.

13 November 2020

With online shopping and communication booming, the role of e-commerce companies is coming under greater scrutiny. The global pandemic could provide an opportunity to transform the ways in which they are regulated.

14 September 2020