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New guidelines on livestreaming e-commerce in Beijing

The guidelines, issued on 8 August 2024, impose compliance obligations on both live streamers and platform operators.

AI officers, "loose lips" and cross-border licensing: nine takeaways from IPBC Australasia 2024

Brand and IP experts offer nine strategic takeaways for forward-looking protection and commercialisation of IP assets at IPBC Australasia.

Fanatics’ year of expansion makes for an award-winning brand protection team

WTR’s Fashion and Apparel Team of the Year is in a strong position to contribute towards continued brand growth at Fanatics.

Latest content

Experts insist on collaboration and education as e-commerce and advanced tech threaten brand protection

Trademark professionals from this year’s Anti-counterfeiting and Online Brand Enforcement Guide reveal the greatest threats to brands when it comes to counterfeit goods, and guidance on how to mitigate these.

24 June 2024

Responding to online counterfeiters within the context of social media in China

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

While China’s E-Commerce Law has clarified platform and e-commerce operators’ legal obligations in the fight against counterfeiting, how to determine whether these responsibilities are being fulfilled remains unclear. Therefore, rights holders must be proactive in monitoring potential infringers to prevent them capitalising on their brand image.

24 June 2024

INTA leads collaborative effort for anti-counterfeiting enforcement mechanisms and best practices

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

Consumer and brand protection are at the heart of INTA's advocacy. This is no less true for the growing concern about counterfeits sold through online marketplaces. Stopping counterfeit goods from reaching consumers is a long-standing priority for INTA members of all types and from all industries.

24 June 2024

The rise of Temu: what trademark professionals need to know

A Temu spokesperson reveals information about the platform’s IP protection tools, including a newly introduced brand protection centre, in an exclusive interview with WTR.

17 June 2024

Brand Strategy Summit returns to New York: view the programme now

WTR Brand Strategy Summit USA returns to New York this October with a fantastic programme to help take your brand to the next level.

15 June 2024

High Court gives preliminary ruling on comparative advertising dispute

The decision highlights the importance of considering implied – as well as express – comparisons when deploying comparative advertising.

14 June 2024

Blocking websites in the UAE: deep-dive on new initiatives to tackle online infringement

In this guest post, experts look at the evolving issue of online piracy in the UAE, and what rights holders need to know about the new initiatives recently implemented to combat the problem.

10 June 2024

“Firmly committed to opposing infringement” – Hoobuy distances itself from Pandabuy in exclusive interview

In an interview, a Hoobuy representative reveals it has launched a brand-blocking mechanism within its search function featuring more than 8,000 blocked keywords.

06 June 2024

Advertisement Board: use of competitors' trademarks as keywords leads to unfair competition

The board imposed a suspension on advertisements in which a company's trade name or trademark is used as a keyword by competitors, on the ground that such advertisements are misleading to consumers.

06 June 2024

Hoobuy: new Chinese shopping agent targets counterfeit buyers following Pandabuy raid

New businesses are stepping in to cater to the lucrative ‘rep scene’, which was left in disarray after the raid and subsequent suspension of Pandabuy operations.

30 May 2024

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