Industry: Entertainment production

AVATHAR v AVATAR: mere phonetic similarity is insufficient, there must be a likelihood of confusion, says Delhi High Court

In a victory for Twentieth Century Fox Film Corporation, the Delhi High Court has set aside an order of the Indian Trademark Office rejecting the US company’s application for the mark AVATAR.

22 March 2023

Took a DNA test, turns out 100% THAT BITCH is 100% registrable

The Trademark Trial and Appeal Board found that most consumers would perceive the mark 100% THAT BITCH as being associated with Grammy-winning artist Lizzo, rather than as a commonplace expression.

10 March 2023

On the border of art and trademark: First Amendment trumps the Lanham Act

In this dispute between the owners of the Flora-Bama Lounge and the producers of the reality series Floribama Shore, the 11th Circuit has found that the First Amendment protected use of an artistic work that was not deliberately misleading.

23 January 2023

Behind the scenes with Bilibili’s trademark team

From setting up a trademark classification system to anti-squatting success, Bilibili reveals its secrets for brand protection.

23 December 2022

Streaming, sequels and a new CEO – what lies in store for Disney?

Bob Iger has been reinstated as Disney's CEO, after a year in which the company's share price plummeted by more than 40%. However, from streaming competitors to copyright expirations and cultural divides, Disney faces a myriad of complex challenges on its potential road to recovery.

05 December 2022