Organisation: Estée Lauder Companies

WTR Brand Elite analysis: October 2023

Featured in Stock market performance

The WTR Brand Elite fell two points in October, hitting its lowest value this year. Yet technology companies – led by Microsoft – bucked the negative trend.

17 November 2023

Brand Tracker: January-April 2023

Featured in Brand trademark tracker

Fashion and luxury brands Christian Dior and Estée Lauder more than doubled their filing activity in the first four months of 2023 - while many leading brands more than halved their own - WTR analysis shows. 

23 June 2023

WTR Brand Elite analysis: May 2023

Featured in Stock market performance

The WTR Brand Elite dropped one point through May, as major stock indices returned mixed results. Tech brands performed strongly, with a suite of new AI-powered Alexa devices giving Amazon a notable boost.

22 June 2023

WTR Brand Elite analysis: December 2021

Featured in Stock market performance

The WTR Brand Elite indices rose five points in the month ending 31 December, hitting its highest level since we started tracking the indices four years ago.

20 January 2022

Brand Tracker: May-August 2021

Featured in Brand trademark tracker

Samsung seeks greater protection for its UTG brand, while Microsoft focuses on core name and products.  

05 November 2021

The tensions between IP law and indigenous rights continue

International discussions on how best to safeguard indigenous rights continue in heated fashion. This year the debate included the United Nations’ Permanent Forum on Indigenous Issues calling on WIPO to afford greater recognition of indigenous peoples in its decision-making processes and respect for their right to safeguard, preserve or promote traditional resources as they see fit. Similar tensions are being played out at jurisdiction level, with the latest developments in New Zealand providing an example of the challenges posed by trying to protect indigenous rights in existing IP frameworks.

07 September 2012

INTA gets down with the kids to push anti-counterfeiting message

Today saw the official launch on INTA’s Unreal campaign, which aims to educate teens about the value of trademarks and the negative effects of counterfeiting. It may also help shape the IP professional of tomorrow.

08 May 2012

Trademark counsel urged to embrace the reality of gTLDs

While the delayed gTLD reveal date has prevented trademark counsel attending this year’s INTA Annual Meeting from discussing the full list of applications, gTLDs remain a hot topic in DC, with ICANN stating that the TLD application system (TAS) held 2,091 applications when it was taken offline. This morning the conference opened with a call for brand owners to embrace the reality of the expanded online space.

07 May 2012

Learning from the past – the evolution of INTA and the annual meeting

This year’s INTA annual meeting is the biggest yet. While final numbers are not yet in, as it stands more than 9,500 attendees have descended on Washington DC. Executive director Alan Drewsen took time out from a busy schedule to sit down with WTR and look back at the evolution of the event.

07 May 2012

The struggle to be loved – corporate awareness of trademarks remains low

The latest edition of <i>World Trademark Review</i> presents analysis of this year’s Global Trademark Benchmarking Survey. While there are a number of positives to take away from the findings, corporate awareness of trademarks remains a problem for many in-house teams.

24 April 2012

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