Organisation: FIFA

Three in-house lawyers from Nestlé, Ferrero and FIFA have been busy spreading the word about Brand Action's fundraising event in Singapore. The event will be an important opportunity for trademark practitioners to make a positive impact, strengthen relationships internationally and showcase their commitment to important causes, they tell WTR. 

05 May 2023

Brand Finance has released its 2023 Global Soft Power Index, which tracks the global perception of nation brands.

06 March 2023

The UK Intellectual Property Office expands on ongoing anti-counterfeiting efforts during the 2022 FIFA World Cup – and what brand owners can do to help.

16 December 2022

UK brewing company BrewDog has launched a campaign positioning itself as an ‘anti-sponsor’ of the upcoming FIFA World Cup. This week’s Saturday opinion looks at the messaging and why the resulting backlash was a risk worth taking.

12 November 2022

WTR’s monthly column tracking trademark and related policy developments, including the progress of major bills, from around the world.

01 November 2022

The economics of events such as the FIFA World cup and the Olympic Games are changing rapidly, as is their sponsorship. With vast sums changing corporate hands, Lorenzo Litta of BRANDIT analyses what IP lawyers need to do to stay ahead as the online environment continues to evolve.

27 October 2022

In April 2022 the Federal Supreme Court dealt a blow to both FIFA and Puma by ordering the cancellation of four marks referring to the upcoming World Cup. The Zurich Commercial Court has now held that Puma was also prohibited from using its marks for a wide range of goods.

17 October 2022

After a rocky start to the year, the Maradona brand is seeking new opportunities in the NFT space – with advice for brands considering the same.

01 August 2022

The court considered whether the registration of marks referring to sporting events by non-sponsors creates a risk of misleading the public, and addressed for the first time the public domain character of such trademarks.

01 July 2022

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

30 January 2022