Organisation: Forbes

The rise of Temu: what trademark professionals need to know

A Temu spokesperson reveals information about the platform’s IP protection tools, including a newly introduced brand protection centre, in an exclusive interview with WTR. 

17 June 2024

Middle-earth defeats LORD OF THE WINGS

Middle-earth Enterprises LLC - the owner of all trademark rights associated with JRR Tolkien’s novel The Lord of the Rings - successfully opposed the registration of LORD OF THE WINGS for Class 43 services.

16 February 2024

How famous must one be? The difference between Lionel Messi, Miley Cyrus and Lewis Hamilton

While 6,000 pages of evidence were submitted to demonstrate Lewis Hamilton’s fame, the EUIPO was not convinced that he was recognised as a famous sportsman in the Baltic States, Croatia and Bulgaria.

16 January 2024

Brand enforcement in the ‘.ai’ domain space needs to be a priority

New research finds major brands exposed in the ‘.ai’ TLD space, meaning that it needs to be at the top of the domain monitoring list – before it’s too late.

11 November 2023

Barbie’s movie makeover: the story of an ever-evolving brand

How Mattel embraced brand diversity and elevated the legacy of America’s most famous doll.

09 November 2023

Trademark scamdemic warning: USPTO actions may not be enough as more suspicious filing platforms emerge

WTR has uncovered dozens of new trademark filing platforms, raising questions about the USPTO's response to the growing issue.

25 October 2023

Revealed: the biggest portfolios in Asia-Pacific

We scrutinise the data to reveal the 50 companies with the largest portfolios in five major jurisdictions.

13 July 2023

Second Circuit, Federal Circuit and TTAB crossroads: Cuban embargo or Pan-American Convention?

In the latest instalment of this 25-year-old dispute between Cubatabaco and General Cigar, the TTAB ruled in favour of Cubatabaco and granted a petition for cancellation of two COHIBA marks under Article 8 of the Pan-American Convention.

06 February 2023

Brand protection on Mastodon: what trademark professionals need to know

WTR explores what rights holders need to know about Mastodon, revealing concerning examples of brand impersonation on the platform’s biggest server.

12 December 2022

Leaked email reveals new solicitation tactics used by suspicious online filing agency 

One expert claims that the email contains “transparently false” and “confusing” information, including a claim that the agency is associated with the USPTO.

09 August 2022

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