Region: France

France victorious in ‘france.com’ dispute; USPTO issues credential warning; EUIPO gets Green Apple award – news digest

In our latest round-up, we look at the UKIPO welcoming its position on the US Chamber 2021 Global IP Index, a CBD trademark spat resolving, the Chilean IP Office updating its trademark renewal system, and much more.

30 March 2021

France records its fourth year of trademark growth, hitting the 100,000 applications mark

Domestic brands are IP savvy and are particularly active users of WIPO’s Madrid system.

12 February 2021

Renault disappears and Aston Martin returns: brand lessons from two teams in the 2021 F1 season

As Renault F1 and Racing Point rebrand to Alpine F1 and Aston Martin respectively, WTR asks brand experts whether these are savvy moves or will cause consumer confusion.

14 January 2021

How the French IP office educates the public on IP systems

Pascal Faure, CEO of INPI, explains how the office engaged the public in IP matters in 2020 through online courses and annual awards.

08 January 2021

The secret lives of trademark examiners: insights into five IP offices

Hard-working representatives from registries in Canada, France, Singapore, the United Kingdom and the United States reveal what makes them tick and how to guarantee a successful trademark application in their jurisdiction.

04 January 2021

How to avoid a descriptive filing: examiners offer vital application guidance 

Experts at three of the world’s busiest IP offices reveal what it takes for an application to pass key requirements on descriptiveness.

28 December 2020

L’Oréal announces new CEO, but don’t expect too many changes in brand strategy   

Stability, brand investment and adaptable marketing have been key to the cosmetic titan’s success. It may have stumbled during the pandemic but its forward-thinking approach to marketing and deep understanding of its namesake brands means recovery is inevitable

23 October 2020

Brands less important to consumers demanding social improvements, report reveals

Brandwatch has released the results of a survey of consumer perception on brand purpose in the light of the coronavirus pandemic. 

29 September 2020

Economies are battered but many major offices set for record trademark numbers

As the data continues to be updated, we are able to get a better understanding of the extent of the coronavirus’ impact on the trademark ecosystem.

28 August 2020

Enforcement data reveals destination shift for counterfeits originating in China

The true scope of the illicit trade of fake goods is hard to define, but analysis by Rouse indicates that Southeast Asia is a fast-rising hotspot.

07 August 2020

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