Organisation: Gap

Innovation at IP Australia: spotlight on non-core tools and services

Featured in IP office tools and services

IP Australia’s deputy director of the general policy and corporate division shares the latest developments to the office's cutting-edge tools and services – and some of those planned for the future.

22 July 2024

Foreign brands should not be put off by slow progress at Myanmar IP department

Foreign brand owners can take encouragement from slow but steady developments at the Myanmar IP department over the past year, local practitioners suggest.

25 April 2024

Barbie’s movie makeover: the story of an ever-evolving brand

How Mattel embraced brand diversity and elevated the legacy of America’s most famous doll.

09 November 2023

Are you missing out on millions of dollars in brand value?

Better sustainability messaging could be the key to unlocking millions – if not billions – of dollars in brand value.

22 July 2023

From live-action films to NFTs: how Mattel makes the most of its IP

Mattel is increasingly embracing entertainment licensing to push and promote its "Power Brands", Clarivate filing data and company financial reports reveal.

27 April 2023

Online infrastructure and third-party brands: how NEXT is preparing for the future

As the UK retail industry faces a challenging time, NEXT has been notable for its ability not only to stay above water, but to continue to acquire and invest in third-party brands.

25 January 2023

INTA report calls for further research on the effects of pandemic for women in IP

INTA’s Women’s LeadershIP Initiative has called for further research into women's career opportunities in intellectual property, after finding that the pandemic has not reversed a global trend towards gender parity in senior leadership roles across industries.

22 September 2022

Class 9 needs a major overhaul – and fast

Class 9 is already overcrowded. The rise of virtual goods in the metaverse will only make things worse.

19 February 2022

Mercado Libre launches Anti-counterfeiting Alliance; Corsearch investigates ‘suspicious activity’; US application spike causes delays; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

05 December 2021

Gap is taking no chances in reversing the fortunes of its brand  

It has combined new marketing tactics, investment in online retail and A-list celebs to position its brand in front of consumers.

03 December 2021

Unlock unlimited access to all WTR content