Organisation: Goldman Sachs

Wishful thinking on AI runs the risk of IP professionals losing their competitive edge

A recent survey on AI perceptions in the IP community reveals conflicting views on the impact the technology will have. Some firms are in danger of being left behind.

14 October 2023

Who said that? AI translation could be a game changer for small firms, it just needs the investment

Smaller law firms stand to benefit the most from AI translation tools, but the current technology may not be worth the risk, argues this week’s Saturday opinion column.

29 July 2023

Brands and politics: what the corporate world’s muted response to gun control means

Muted brand responses to recent mass shootings in the US offer a genuine test of whether companies can stay out of the debate at a time when consumers demand that they take a stance.

11 June 2022

Diversity: Where we’ve been and where we’re going

Progress on diversity in the legal profession has been frustratingly low. In response, Intel is demanding more from its outside law firms – in ways that are making headlines.

06 April 2020

Why Intel is demanding more from its external law firms

The new Intel Rule demands above-average diversity from outside counsel and could pave the way for other major companies to follow suit.

03 March 2020

Apple Card joins fintech fray: start-up brand strategy in the face of big player market entry

Rollout of Apple’s digital banking service is set to begin this August in the United States. How will the tech giant’s entry affect the fintech market, which is predominately made up of venture capital start-ups?

06 August 2019

Esports: an untapped market for both brands and law firms

The industry is still in its early days, but it is growing by leaps and bounds. Brands such as Coca-Cola and Champion have already jumped into the ring to capitalise on this marketing opportunity, but teams need help getting their portfolios up to scratch to better grow their businesses.

08 June 2019