Organisation: Google

Smart enforcement, robust licensing and social media crackdowns: highlights from Brand Strategy Summit Europe 2024

Brand owners and law firm leaders offer their top tips for cost-effective enforcement, long-lasting licensing agreements and combatting social media fraud, at this year’s WTR Live: Brand Strategy Summit Europe.

15 March 2024

“We must foster a culture of inclusivity”: IP leaders call for faster industry change

More needs to be done to foster a fair and inclusive working environment, argue high-profile women IP leaders, in this week’s opinion column.

09 March 2024

How do we get more women into IP?

We speak to 26 women leaders about how they made their first foray into IP, and how the industry has changed since.

08 March 2024

International Women’s Day: overcoming the obstacles to success

Twenty-six influential women in IP share the hardships they had to overcome to rise to leadership positions in a male-dominated industry.

08 March 2024

IP’s most influential women offer career tips for aspiring leaders

From the director of the USPTO to the CEO of IPwe, 26 influential women offer their advice to younger professionals aspiring for greatness.

07 March 2024

Microsoft could boost brand value by billions through improved ESG marketing, Brand Finance estimates

Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.

05 March 2024

Blow for Google in GRMAIL opposition

The decision shows that similarity between the marks, users and trade channels does not necessarily lead to a likelihood of consumer confusion if there is no competition between the goods/services.

01 March 2024

Social media: simple communication or real evidence of use?

The presence of an earlier mark on social media is capable of constituting a relevant factor in the assessment of genuine use.

23 February 2024

Google fails in GRMAIL opposition; Meta challenges UK THREADS mark; Forbes heads to metaverse – news digest

In our latest round-up, we look at Kelly Toys and Build-A-Bear tousling over plush toys, Brand Finance deepening its Asia-Pacific regional expertise, and much more.

20 February 2024

Delhi High Court restrains Indiamart from including PUMA marks in drop-down menu search options

The judgment may result in stricter content moderation on online marketplaces, increasing costs and impacting user-generated content.

31 January 2024