Organisation: Heineken

Lando Norris takes pole position in F1 trademark race, as drivers expand brand portfolios

Lando Norris and Lewis Hamilton own the most trademarks of all Formula 1 drivers taking part in the current 2024 season, analysis by WTR finds.

04 March 2024

“Severe marketing restrictions are catastrophic”: study reveals potential damage of marketing restrictions on leading brands

A major new study from Brand Finance has estimated that a global imposition of marketing restrictions across the alcohol, confectionery, savoury snacks and sugary drinks industries could result in a $521 billion loss to businesses.

29 June 2021

Cristiano Ronaldo’s Coca-Cola snub is a reminder of the power of personality and how sponsor-player relationships are changing for good

In our latest Saturday opinion column, we reflect on the relationship between brands and sports stars.

19 June 2021

Blow for Heineken in fight over RADLER mark

Heineken has been dealt a blow by the Chisinau Court of Appeal in its long-running dispute with local company Efes Vitanta Moldova Brewery SA. The conflict’s outcome is extremely important given its implications for the Moldavian beer market.

17 June 2021

Communication, CSR and canny digital presence help Corona retain title of ‘most valuable beer brand’

The newly published Brand Finance Alcoholic Drinks 2021 report reveals that the total value of the world’s top 50 most valuable beer brands has declined by 16%, from $94.9 billion to $80.2 billion, over the past year.

09 June 2021

European and consumer brands dominate Clarivate’s first-ever best-protected brands list

Clarivate has published its first Top 100 Best Protected Global Brands Report, revealing that almost half of the world’s best-protected global brands are headquartered in Europe, while more than half are consumer brands.

26 May 2021

High Court cans counterfeit beer importer’s weak defence

Malaysian court’s recent ruling in favour of a brewer follows established case law on registration but notes sound public health reasons for cracking down on fake alcoholic beverages.

06 July 2020

From plain packaging to e-commerce outreach: inside INTA’s Asia-Pacific operations

With Singapore’s IP Week in full swing, WTR sat down with INTA’s chief representative for Asia-Pacific, Seth Hays, to get an update on the regional office’s activities and the inside scoop on what to expect from next year’s Annual Meeting.

27 August 2019

Asahi’s acquisition of Fuller’s shows value of brands in overseas expansion

This Japanese company's purchase is only one of a number of deals in the industry, with key players bolstering their premium beer portfolios.

01 February 2019

Inside track: Anheuser-Busch InBev

Following Anheuser-Busch InBev’s 2016 takeover of its nearest rival, <em class="Alright-italic">World Trademark Review</em> spoke to the revamped IP team about the changes that they have witnessed and the challenges of managing trademarks for the world’s biggest brewer

01 January 2018