Organisation: H&M

The Smiley Company offers a case study on how to raise IP awareness with a simple brand

In this week’s opinion column, CITMA vice president Kelly Saliger draws on the history of the Smiley Company to demonstrate how simple case studies can help to raise IP awareness.

02 March 2024

Brand protection at the Philippines border: insights and strategies from the front line

Featured in Border and customs protection around the world

We head to the Philippines to explore the challenges of – and best solutions for – brand protection at the nation's borders.

16 February 2024

Fast-fashion houses suffer decline in brand value, while luxury and sporting brands see growth

Brand Finance’s latest report provides some insight into how big-name apparel brands are faring in the face of global inflation, economic uncertainty and environmentally conscious consumers.

21 September 2023

“We are very lucky” – how Manchester United became champions of brand protection

Inside the “fortunate” trademark team that enforces the massive trademark portfolio of football giant Manchester United.

27 July 2023

WTR Brand Elite analysis: June 2023

Featured in Stock market performance

The WTR Brand Elite rose seven points through June, hitting its highest value since 1 February 2022.

18 July 2023

Fashion and luxury: the firms behind the most valuable brands

We unveil the law firms responsible for protecting fashion and luxury’s biggest names – and where there are opportunities for future partnerships.

13 July 2023

What does Thom Browne’s victory over adidas say about brand building in the fashion industry?

Thom Browne counsel reflect on their recent victory over adidas in a conversation with WTR.

23 January 2023

Brand market crash: industry giants suffer major declines as Amazon ranked world’s most valuable brand

Amazon, Apple, Facebook and Alibaba.com are among some of the biggest names to have seen their brand value decline this year, Brand Finance’s annual Global 500 report reveals.

18 January 2023

Less than half of Europe’s top online marketplaces police fakes, as brands face fragmented environment

Only five of the continent’s most popular online marketplaces offer brands protection against counterfeiting, a new report by RetailX has found.

20 October 2022

Tableware designer gets heavenly results on its pearly plates

In this copyright and trade dress dispute between rival tableware companies, the US Court of Appeals for the Fifth Circuit has reversed a district court decision finding that the plaintiff had not established that its unregistered trade dress had acquired secondary meaning.

16 August 2022